Puerto Vallarta: Love Bugs and Other Wheels

18 December, 2019

Tourists visiting Mexico often express surprise at the abundance of Volkswagens in Puerto Vallarta. Mexico has been the home of auto manufacturing for many decades, the Volkswagen being one of the largest contributors to the economy. The city and state of Puebla proudly produced the first Beetle in 1964 and rolled out the end of the line four decades later. The final model sedan manufactured now resides in a museum in the Vatican; it was gifted to Pope John Paul ll and dubbed the Popemobile. A shiny chrome plate marks the car as the Ultima Edición.

Long before the VW Beetle, affectionately called the Love Bug, and VW Van, referred to as a Combi in Mexico, other cars were built here, including but certainly not limited to Buicks, Fords, and the Daimler and Renault. This tradition continues with a new Nissan plant opening in Aguascalientes in late 2013, turning out multitudes of vehicles, counting among those the ubiquitous taxis one sees in large quantity in Puerto Vallarta. The first models produced were stenciled humorously with “Flat Fare to JFK.” The ultimate goal is to build a million Nissans a year, as of 2016.

Mexico is the eighth largest auto manufacture in the world, with the aim of leaping in front of Brazil and competing with countries in front, which are China, USA, Japan, Germany, South Korea, and India.


Cars appeared in Mexico as early as 1903. President Porfirio Díaz established the first Mexican Highway Code, which allowed autos to move at a maximum speed of 10 km/h or 6 mph on crowded and narrow streets and up to 40 km/h or 25 mph in other areas. Things have picked up noticeably since then.

The Tenencia Vehicula, the car owner’s tax, which is no longer due in Puerto Vallarta as of 2012, was originally established to raise money for the 1968 Summer Olympics. This tax remained in place with the intention to later finance the 1970 World Cup and to this day has not been repealed in many states. However, it is still required to register a vehicle and receive a tarjeta de circulación (Holograma), which costs in the neighborhood of $500 pesos annually.

There are currently over 400 different models and 42 auto makers with official representation in Mexico, making it one of the most diverse markets in the world.

Que es cómo es.

 Thanks to our Guest Blogger Adam Garcia for this great article!

Harriet Cochran Murray, Director of Cochran Real Estate, is a seasoned Real Estate professional both here in Puerto Vallarta, Mexico and in the United States. Harriet has served in many capacities as a board member and President for the local Real Estate Association AMPI (AMPI is the national association of real estate professionals). She is also a member of FIABCI and NAR in the United States. Harriet’s expertise and experience in the Real Estate and especially in the Mexican market makes her Viewpoint blog articles both informational and intriguing. Harriet is a Buyer’s Agent who specializes in getting the best deal on the right property for her clients.

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