Nuevo Vallarta changes its name to Nuevo Nayarit

11 July, 2022
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The town of Nuevo Vallarta changed its name and will now be called Nuevo Nayarit, after the approval of the legislative majority in the Congress of the State of Nayarit, with the intention of defending identity, culture and territory, said the president of this Power, Alba Cristal prickly.

“There is no disadvantage derived from the fact that Nuevo Vallarta is not the brand, the brand is Riviera Nayarit, the brand with which these tourist places are advertised is Riviera Nayarit; the only thing that is going to be generated is a complete identity for the place, in order to locate that it is indeed Nayarit and not Vallarta, nor Jalisco as most tourists believe. This also generates the sense of identity and origin that our state has, “said the legislator.


This approval was carried out based on the request made by the Bahía de Bandera council to the local Legislature, and although there was disagreement from some groups of people, the representatives of the citizens signed in consensus the change of nomenclature and the request.

The tourist area of ​​the Riviera Nayarit has annual revenues of more than 180 million dollars and an average of 2.8 million visitors each year. This tourist area, with 320 kilometers of coastline, is made up of more than 15,500 hotel rooms.

Despite the Jalisco government’s rejection of the name change, the Nayarit government will not back down, but instead seeks to recover development and make the tourist corridor one of the most important in the country. The Nuevo Vallarta brand, created 50 years ago with this government decree, was forgotten.



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