Agents: Your Marketing Minutes
Marketing your sellers home is a big part of the services you provide. Doesn’t marketing yourself factor in to whether or not people do business with you? Being educated in all facets of marketing can surely be helpful.
Here are some marketing terms and tips that might get your creative juices flowing next time you are tasked with marketing either yourself or your listings.
#1 – Target. It’s important that you know who your targets are. With regard to listings keep in mind where you think the buyer might come from. While it’s never easy to tell, there are some general audiences you need to keep in mind depending on the type of home it is.
For instance, if you have a nice starter home you may want to target newly engaged couples within a 10-20 mile radius. If it is a luxury home, you might want to target a more affluent demographic, or people in starter homes in the town the listing is located. You don’t want to forget to consider those who might want to move-up in their existing town.
When you think about marketing yourself, the target should be much easier. You should be heavily marketing to people in the towns you serve. It’s no more complicated than that.
#2 – Medium. What kinds of medium should you use to market? Everyone knows that internet marketing is the way to go, but it’s also the most competitive space. Have you truly used all of the tools available on mediums like social media to market both yourself and your listings? How about direct mail?
If the target is correct, this can be a very effective way to reach your audience. How about magazines? Did you know that magazines are the #1 driver of online traffic? If the magazine targets the right audience then it absolutely makes sense to be there.
Using the right medium is crucial for your marketing success.
#3 – Message. You may have identified your targets, gotten to them in using the most cost efficient medium but then completely lost your impact if your message isn’t spot on. Your message should always speak to your targets directly. You don’t ever want to be too general, as specificity in message is crucial to success. Making sure your message gets people to take action is another important factor in effective marketing.
By using these three key points every time you start a marketing campaign, you should be able to create high impact, high results ad campaigns that give you a great return on investment.
Source: Realty Times
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Why Use AMPI?
AMPI is the national association of real estate professionals that have, since 1956, gathered under laws and codes of ethics and conduct to create a reliable, trustworthy an efficient real estate environment in Mexico.
AMPI consists of separate autonomous sections all throughout the nation, as well as more than 4,000 associates and affiliates. Each section is independent and has its own board of directors, only surpassed by a national board of directors comprised of twenty associates from all over the republic.
Developed over the years with the input and knowledge of its members, AMPI is much more than just a collection of offices. AMPI has been a solid and recognized institution in Mexico for the past 27 years. It was originally established in 1956 and was consolidated in 1980. AMPI is currently represented in all the principle cities and regions of Mexico stretching from Tijuana to Cancun.
The Riviera Nayarita, Vallarta and Compostela chapters of AMPI are dedicated to promote the best practices in real estate by providing its members with education to reinforce the standards of ethics that give our industry the credibility which our clients deserve.
AMPI is committed to giving our membership access to a multiple listing service that forms the platform from which our industry can expand locally and into other markets while giving our members precise and up to date information that is vital to continuous improvement and growth.
