Agents: How to Generate Leads in Today’s Market
3 Tips from Real Estate Agents to Real Estate Agents
Whether you’ve just started in the real estate business or you’ve been active for several years now, it’s always helpful to know what tips and tools other agents have been using to generate leads. After all, nothing happens without leads, so the more tips you get, the better!
We wanted to learn first-hand what has brought success to other agents so we asked a couple of them to share with us their most effective techniques for marketing their listings. While some might expect quick-fix, silver-bullet lead generating solutions, the agents we talked to seem to back robust real estate marketing solutions which have proved their effectiveness over and over again. Here are 3 tips they have for their fellow agents:
Get a search-engine optimized (SEO) real estate website
You know that in today’s real estate market you need to have a strong web presence, but the question is, will any website solution do?
Melanie Press, an award-winning agent based in Prince Edward Island, wants her website to be firstly easy to set up and maintain, and secondly fully customizable. “I’m big on looking different from anyone else. I have very little patience and, if I can’t get what I want from a website quickly, I’ll find an alternative site. I’m sure I’m not the only one like that.”
But there’s something else agents really want from their websites nowadays. With so many home buyers and sellers doing their searches directly in Google and using mobile devices, having a search engine optimized (SEO) and mobile-friendly real estate website has almost become a requirement for achieving success in this business.
Amy Jones, a top real estate agent in the Chandler, Arizona area backs up this idea. She revealed that a big portion of her business comes directly from her real estate website and this is because it ranks on page 1 in Google for many local real estate search terms.
And if you’d like to take your website to the next level, she suggests you not only adapt the information to what people are looking for in your area, but always provide some fresh, up-to-date content to your visitors. One thing we’d like to add to her advice is make that content easily available on any mobile device, too!
Distribute your listings extensively
Because time is one asset every agent lacks, listing advertising is usually done on just a couple of the largest consumer portals. After all, manually adding listings on dozens of websites is not exactly a fun activity especially when you’re not too convinced about its effectiveness.
However, agents who have tried a data distribution network such as the one offered by Point2, believe it really helps their listings achieve their full potential. Marta Andre, a real estate agent with Better Homes and Gardens Real Estate Niagara Premier, has been syndicating her listings since 2008 and loves the results.
“The only thing better than exposure is more exposure,” says Andre. “I constantly receive new leads from Point2 syndicated sites such as Kijiji, The Housing Block, and Point2 Homes. I do syndicate my listings as well as posting them on my website [and] I usually get 2-3 leads a week.”
Point2’s data distribution network currently consists of 24 syndication partners, which range from large and mid-size listings portals to Canada’s most popular classified websites. The key advantages of using this solution are that you don’t have to manually add your listings to all syndication websites and you can also opt to syndicate only on a couple of preferred websites.
Secure priority placement for your homes
Marta also believes that success in real estate comes faster if you vary your marketing options. As she started to look for ways to get more traffic to her listings, she discovered the featured advertising options available on Point2 Homes.
The first thing she noticed after trying this solution was that “the amount of people viewing my listings increased dramatically. […] Prospects now come from a much larger geographic area. This has resulted in many sales of local listings to buyers from far outside of my region. This to me is the biggest asset of the exposure.”
The great thing about featured listing ads is that they secure your property a top place in local search results on the website you advertise with, which, in turn, can more than triple your leads without you having to do too much.
What marketing solutions have you used that worked like magic for your business? Let us know below!
Author: Point2
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AMPI is the national association of real estate professionals that have, since 1956, gathered under laws and codes of ethics and conduct to create a reliable, trustworthy an efficient real estate environment in Mexico.
AMPI consists of separate autonomous sections all throughout the nation, as well as more than 4,000 associates and affiliates.
Each section is independent and has its own board of directors, only surpassed by a national board of directors comprised of twenty associates from all over the republic.
Developed over the years with the
input and knowledge of its members, AMPI is much more than just a collection of offices.
AMPI has been a solid and recognized institution in Mexico for the past 27 years. It was originally established in 1956 and was consolidated in 1980.
AMPI is currently represented in all the principle cities and regions of Mexico stretching from Tijuana to Cancun.
The Riviera Nayarita, Vallarta and Compostela chapters of AMPI are dedicated to promote the best practices in real estate by providing its members with education to reinforce the standards of ethics that give our industry the credibility which our clients deserve.
AMPI is committed to giving our membership access to a multiple listing service that forms the platform from which our industry can expand locally and into other markets while giving our members precise and up to date information that is vital to continuous improvement and growth.
