101 Article Ideas For Your Real Estate Blog

My blog brings a steady stream of serious buyers and sellers, not a tsunami of leads with email addresses like .

When the market is active, I get a lot of traffic — not because my blog is better, but because there are more people searching on real estate-related topics.

When the market is slow, I get less traffic. I won’t brag about the huge amount of traffic I get in the spring real estate season, or about the fact that I get more traffic now than I did in the fall of 2011.

Most real estate blogs fail because the owners don’t put fresh, relevant content on the sites on a regular basis. Then they give up too quickly when they don’t get instant results. It is much like old-school farming, which only works with prolonged effort and consistency.

Real estate agents read about that one blogger who got a lot of business right away and who became rich and famous. That can happen, but it’s fairly rare. Maybe it’s never happened, or only happened once.

A steady income derived from a steady stream of contacts because of a steady stream of posts is more realistic.

There is no shortcut or magic system for getting results from a blog. It’s hard work and there are no guarantees. In fact, don’t even consider blogging if you don’t think you will love it enough to keep at it.

It’s not hard to create a blog that really stands out and that gives visitors a sense of place. That’s because third-party websites and brokerage websites make everything look the same.

The section about New York City looks just like the section about Anchorage, Alaska. The websites themselves look kind of similar, generic and impersonal.

I offer highly personalized services to my clients and I want my websites to reflect that. There are a zillion sites with “homes for sale” listings and generic real estate advice, but not very many local sites with local real estate information.

So far this year I have closed, or will soon close, seven transactions from business that came directly from blog readers. There are transactions in the pipeline, current listings and appointments on the calendar because of the blog.

I am on track to have at least 12 transactions this year just from people who read my blog. If I sold $1 million homes, that would translate into $12 million in sales just from blogging.

Now that the housing market is recovering, real estate agents are asking about blogging. Blogging works if you generate relevant, useful content. Frequent and original content is best. The demand for content is high, as people need something to “like,” “g+,” “pin” and “tweet.”

There is no one-size-fits-all easy system for a successful real estate blog. What a real estate blogger writes about will depend upon business goals, target market, blogger interests and personality.

101 topic ideas for your real estate blog:

1. A story about your neighborhood.
2. Write about a business.
3. Your pet.
4. Go through your email; is there a question or comment from one of your clients that can be made into a post?
5. Listen to your buyers; their comments and ideas make great blog posts.
6. Listen to your sellers; answers to their questions are blog posts.
7. Conversations with other agents.
8. Architecture or housing styles in your area.
9. Historic buildings, homes or landmarks.
10. Market statistics for your area, including average prices and absorption rates.
11. Write to or about a demographic.
12. Take a picture of something ordinary in your neighborhood and write about it.
13. Home maintenance.
14. Take a walk, and take pictures as you go.
15. Senior housing.
16. Pet-friendly housing.
17. Staging ideas.
18. Local events or festivals.
19. Your hobby.
20. A closing.
21. A lender who did a great job.
22. Things that go wrong with real estate sales.
23. Homeowners insurance.
24. Gardening and landscaping.
25. Your city council.
26. A new development.
27. Lofts.
28. Decorating ideas.
29. Real estate industry news –- with your own unique commentary.
30. Mortgages news.
31. Interest rates.
32. Credit scores.
33. Consumer hoaxes and scams.
34. First-time homebuyer programs.
35. Working with seniors.
36. Working with baby boomers.
37. Second homes.
38. Investment properties.
39. Buying a foreclosure.
40. Selling a foreclosure.
41. “Rehabbing” a home.
42. Home energy conservation.
43. Final walkthrough.
44. Equity stripping scams.
45. Agency.
46. Real estate companies.
47. Transportation and parking.
48. Schools.
49. Churches.
50. Day care.
51. Paint and painting.
52. Pest control.
53. Good neighbors.
54. Bad neighbors.
55. Overpriced homes.
56. The homebuying process.
57. The home selling process.
58. Book review of a real estate-related book.
59. Real estate laws.
60. Real estate terms.
61. Moving with children.
62. Moving.
63. Moving with pets.
64. Places to eat.
65. Places to shop.
66. Commentary on local news stories.
67. Commentary on local public policy.
68. Tell a story about a client who was fun to work with.
69. Write about what it is like to be a Realtor.
70. When taking classes find something you learned that could be used as a post.
71. Write off-topic humor.
72. Environmental issues.
73. Landlord or tenant issues.
74. How to sell a house.
75. How not to sell a house.
76. Building trends.
77. Parks.
78. Local public art.
79. Home safety.
80. Review websites on local or real estate-related topics.
81. Property taxes.
82. Crime.
83. Open houses.
84. Trends in kitchen design.
85. Area events for children.
86. The local zoo.
87. Where to play golf.
88. Coffee shops.
89. Women homebuyers.
90. Advice for FSBOs.
91. Interview someone.
92. Local real estate market trends and observations.
93. Furniture.
94. Investment scams.
95. Mortgage fraud.
96. Types of mortgages.
97. Homeowners associations.
98. Attend a public meeting and write about it.
99. Weekend getaways close to home.
100. Real estate apps.
101. Fair housing issues.

There are probably 100 more I could add to this, and maybe I will. Blog posts do not need to be lengthy or wordy, and there is no perfect length. There are so many things to write about on a real estate blog especially for those who sell real estate or work with clients, and, yes, these ideas can be put on an editorial calendar. It isn’t too late to start a blog. In fact there is almost no competition in most markets and plenty of business to go around. Happy blogging!

Author: Teresa Boardman – Inman News

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AMPI is the national association of real estate professionals that have, since 1956, gathered under laws and codes of ethics and conduct to create a reliable, trustworthy an efficient real estate environment in Mexico.

AMPI consists of separate autonomous sections all throughout the nation, as well as more than 4,000 associates and affiliates. Each section is independent and has its own board of directors, only surpassed by a national board of directors comprised of twenty associates from all over the republic.

Developed over the years with the input and knowledge of its members, AMPI is much more than just a collection of offices. AMPI has been a solid and recognized institution in Mexico for the past 27 years. It was originally established in 1956 and was consolidated in 1980. AMPI is currently represented in all the principle cities and regions of Mexico stretching from Tijuana to Cancun.

The Riviera Nayarita, Vallarta and Compostela chapters of AMPI are dedicated to promote the best practices in real estate by providing its members with education to reinforce the standards of ethics that give our industry the credibility which our clients deserve.

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